Google: Ad Astra
I think that I see the future of Google. They will become a new entity...the intermediary between advertisers and consumers in any form of electronic media. Their recent purchase of dMarc, a radio advertising company, illustrates this.
So what would this mean? I expect acquisitions to continue: technology companies for getting and sorting information, maybe media buy companies and eventually direct marketing and advertising companies. How about Doubleclick?
Thinking this way, the day is coming when they cross the privacy line or at least the consumer friendly line. They'll have to if they wish to continue their growth. As of this month, they are now the 2nd biggest tech company (measured in market cap), after Microsoft.
Posted on January 25, 2006
