Bloggers!
The Pew Foundation released a new report on the Internet yesterday titled "Bloggers." The nonprofit organization did the analysis by conducting two telephone surveys last year.
Some of the conclusions were:
- Bloggers are not journalists. Most have not been published elsewhere. They are new voices.
- 12 million Americans write blogs. 57 million people read them.
- Blogs are about life experiences. Politics is not as important as the media would have us believe.
- Most bloggers are under 30, half are women
- Bloggers are power users of the internet
- More than half of bloggers use a pseudonym
My initial thoughts at reading this are that bloggers are clearly a new and unhead segment of the American population. These are not moonlighting journalists and they are not the big blowhard political bloggers and their hangers-on. These are young people who have something to say, but are smart enough to use pseuds to stay out of trouble.
The next generation of movers and shakers are writing blogs today. Clever business people will figure out a way to listen to them.
Posted on July 20, 2006
