Myspace--nothing to laugh about
Myspace is shifting their marketing emphasis into a new area--comedy. MySpace's original "big push" came from emphasizing music. The site provided a forum for little-known or regional bands to showcase their music to a wider audience, driving traffic to the new website. In the parlance of tech companies, music promotion was the "killer app" driving Myspace.
I think that comedy is a shrewd step for them. The comedy market is underserved by comedy clubs and it's interesting to note how influential the Comedy Channel has become with today's youth. There's never been a good way to push comedy and this might very well be it. I expect big things to come out of this. At the very least, it'll be a good way for the next Dane Cook to turn up.
Besides, when the political, international and business news start looking bleak, comedy will be a nice distraction.
Posted on July 19, 2006
