Big Mac Attack
British McDonald's restaurants are using surveillance technology in an unusual way; they have installed license-plate cameras in their parking lots hooked up to a computer which ticks off how long you've been in the burger joint. If you've been there for more than 45 minutes, the contracting company that manages their parking lots automatically send a $250 bill to your home.
As surveillance technology gets cheaper, we'll see more of these applications; whereby companies figure out some clever way to capitalize on a new source of income that they might not have gotten otherwise.
Posted on December 13, 2007
