Apple bug?
MacWorld Expo is next month. For those not in the loop, this is the annual, long-awaited Apple scrum where tens of thousands of crazed Apple groupies get to jump and down as Steve Jobs announces the BIG news, whatever that happens to be.
There's always an active rumor mill grinding away beforehand. This year, the smart money is on an ultralight MacBook, which presumably would be 2 lbs instead of the 6 that is currently. They could shave a lot of the weight by cutting back the battery and dropping the drive. But, as Forbes points out, ultralights account for less than 10% of laptop sales and historically have never done well.
Other rumors include an Apple tablet, a 3G iPhone and craziest of all--an Apple branded car, like a Volkswagen.
From a marketing perspective, this actually makes some sense, I think. How about a completely high-tech VW bug, with full blue-tooth support, a built-in ipod jack and enough internet connectivity to buy stuff from the iTunes store?
Posted on December 20, 2007
