Microsoft Mash Up
Microsoft is playing around with next-gen advertising techniques, many based on determining on how the viewer thinks, rather than by figuring out his/her demographics or just serving dumb ads tagged to search keywords. This is clearly the purpose of Microsoft Surface, the prototype tabletop touch screen that they've demoed this year.
The Redmond company has shown technology that can evaluate the relative intelligence of the user, tailoring the the ad accordingly as well as convert the spoken words of the video into text, changing the ads to match whatever was being discussed on the video.
I imagine that we will be seeing a whole new kind of advertising in the next wave of Internet technology. There are three trends
- Convergence of marketing/advertising companies and technology firms
- Sophisticated data mining developed in a post 9/11 world
- The renewed interest in applying psychological evaluation methods to Internet browsing
I can imagine lots of creepy outcomes here. (hint: see Minority Report and Bladerunner)
Posted on February 07, 2008
